TASTEFUL HISTORY Originally set up by well known country and western singer, Kenny Rogers and former co-owner of Kentucky Fried Chicken, John Y. Brown Jr. in 1991, the Kenny Rogers Roasters (KRR) restaurant chain is one of the faster growing restaurant chains in the Asia Pacific Region. Internationally, it has expanded to various countries throughout the world and has outlets in Malaysia, Singapore, Philippines, Indonesia, China, Brunei, Hong Kong, Brazil, Ecuador, Egypt, Cyprus, Jordan, the Bahamas and Canada. The master franchise for the Asia Pacific Region is held by Roasters Asia Pacific. WHY WE ARE DIFFERENT FROM ANY OTHER RESTAURANT CHAINS? Kenny Rogers Roasters is a casual dining restaurant with rotisserie roasted chicken as its main core item and complemented by a variety of hot and cold side dishes. This is made up of Kenny's famous home cooked muffins, pot pie, pitas, pasta, vegetables salads, soups, desserts and beverages. We position ourselves as a distinctive healthy alternative. Kenny Rogers Roasters rotisserie roasted chicken has less calories; less cholesterol; and less salt. FINE DINING Kenny Rogers Roasters (KRR) is a casual dining restaurant with wood-fire roasted rotisserie chicken as its main core item accompanied by a variety of hot and cold side dishes. This is made up of Kenny’s famous home cooked muffins, ribs, pot pie, pitas, vegetable salads, soups, desserts and beverages. KRR is designed for eat-in, take-out, home delivery, drive through and kiosk concepts. A standard KRR restaurant averages 3,000 sq ft. within 120 seating capacity and showcase a brick-enclosed wood-fire rotisserie, memorabilia and photographs featuring Kenny Rogers. It positions itself as distinctive alternative to fried chicken and other quick-service restaurants by offering a menu fresh quality items and an attractive price / value relationship in a friendly environment. The KRR concept is designed to provide the comfort, convenience of a full-service casual dining restaurant. STYLISH COMFORTS There is a shift for western food concept to develop its presence internationally, especially in the Asia Pacific region in view of the saturation point in the U.S. domestic market. Other reason also contributes to this trend: Increasing awareness of KRR chains Fashionable to be seen in these establishments Greater incidence of eating out Higher demand for convenience Restaurant are seen as a social meeting place Higher growth profile in the 15-30 age categories Higher level of affluence and disposable income availability